Whole Foods Identifies What's Next for 2018
America's healthiest grocery store, Whole Foods Market, has recently tried their hand at trend watching, identifying ten food crazes that promise to be all the rage in 2018.
1. Floral Flavours: From edible flowers to infusing botanical flavours into drinks and snacks, foodies will be putting their petals to the palate in 2018.
2. Super Powders
Powders emerge as a serious power player with the simplicity of adding a scoop of matcha, turmeric or spirulina to your drinks appealing to health seekers looking for a quick boost.
3. Functional Mushrooms
Traditionally used to support wellness as an ingredient in dietary supplements, mushrooms are popping up in products across all categories - including personal care.
4. Feast from the Middle East
Consumers will go beyond the hummus and falafel to discover delicacies and traditional ingredients from the lands of the Fertile Crescent.
5. Transparency 2.0
More than ever, consumers want to know the real story behind their food thus labelling and packaging must do its part to ensure that it effectively communicates.
6. High-Tech Goes Plant-Forward
How does "bleeding" vegan burgers or sushi-grade "non-tuna" made from tomatoes sound? As more and more consumers embrace plant-based diets, the tech industry is responding by developing production techniques to advance recipes and manipulate plant-based ingredients and proteins.
7. Puffed & Popped Snacks
New technology is revolutionizing all things puffed, popped, dried and crisped, so we can keep crunching without the unhealthy consequences.
8. Tacos Come Out of Their Shells
Is there anything greater than a taco? Well, the future promises more ways to enjoy this star of Mexican cuisine - tacos for breakfast, tacos for dessert, tacos forever.
Root-to-stem cooking makes use of the entire fruit or vegetable, including the stems or leaves that are less commonly eaten. Pickled watermelon rinds anyone?
10. Say Cheers to the Other Bubbly
With consumers saying no to sugary sodas and alcohol, sparkling water is making a splash as a healthier alternative to quench their thirst.
What do you think of Whole Foods' predictions? Comprehensive and Convoluted? Are there any trends they've missed?