Ollie Batterham, Spark Winner 2017
Ollie Batterham, winner of bluemarlin's Spark Programme 2017, recently graduated from Norwich University of the Arts with a First Class Degree. Hailing from Cochester in Essex, the young designer's passion for the creative craft runs in his blood (his father is an architect). It seems that the endless hours spent carefully crafting ideas and teaching himself software programmes have paid off, as this rising star is beginning his promising career with an internship at bluemarlin.
In response to bluemarlin's brief to create a home cocktail kit, Ollie designed, Doctor's Orders. With vintage style, clever storytelling and rich attention to detail, Doctor's Orders is a premium and interactive experience that appeals to the modern desire for experimentation, ritual, and classic cocktail culture.
The wooden Medicine Chest is the main structure and form of the cocktail kit. Its three drawers contain twelve bitters, one bottle of spirit and a Companion to the Medicine Chest Recipe Book. The bitters help flavour the spirit and are then paired with other mixers to create medicinal inspired cocktails.
"To further the vintage medicine aesthetic, I sourced genuine Victorian handwritten prescriptions and used them as inspiration for the spirit bottle. The website revolves around the Doctor’s workbench as if you are looking down upon the messy, ink stained desk," Ollie explains.
"The Companion to the Medicine Chest was always found in a Doctor’s medicine chest. This was a book that consisted of definitions and symptoms of illnesses, as well as prescriptions and recipes to treat diseases. Upon this research, I produced The Companion to the Medicine Chest Recipe Book. This includes handwritten prescription notes about each cocktail, and how to make them. Each cocktail recipe also displays a hand-drawn diagram of what alcohol makes up each drink."
Where did this fantastic idea come from, Ollie?
"I originally began with an idea to produce a cocktail kit based on very modern medicine, taking syringes and IV drip bags as playful elements in creating cocktails. However, I felt this had no real idea behind. Therefore, I began to research vintage medicine, visiting authentic apothecaries and museums that held knowledge about the subject. This really helped me source vital information to begin putting a story behind my idea, aiding in creating a solution to the brief that was believable and interactive."
I felt bluemarlin had the best brief to test my creativity and thought process. It is an agency that is well known amongst all designers, and a place that I feel produces a high standard of work for an amazing array of clients. I’m hoping to gain more insight into how the industry works, to work with a range of big and small brands, and to further my skills both on and off the computer."