The Suntory HIBIKI Harmony Bar: Four seasons in one whisky
Suntory HIBIKI Harmony Bar and HIBIKI glass delivers a brand experience that hits all the buttons. The Japanese whisky brand takes consumers on a immersive and interactive journey through the four seasons. With an elegant environment and glass cut in the exquisite Edokiriko style, the HIBIKI experience emotionally engages each of the senses and celebrates the beauties of nature in a way only the Japanese can.
The modern day consumer is more interested than ever in knowing the story behind a brand - what are the ingredients and where do they come from, what is its heritage, what is its core purpose and its driving values. But the modern day consumer also has less and less time to investigate and learn all the information they are seeking. That’s why experiences like Suntory HIBIKI Harmony Bar and HIBIKI glass are so effective in attracting consumers and building brand desire.