Whole Foods Identifies What's Next for 2018

Whole Foods Identifies What's Next for 2018

America's healthiest grocery store, Whole Foods Market, has recently tried their hand at trend watching, identifying ten food crazes that promise to be all the rage in 2018. 

1. Floral Flavours:  From edible flowers to infusing botanical flavours into drinks and snacks, foodies will be putting their petals to the palate in 2018.

1883 Masion Routin offers Rose, Lavender, Orchid and Elderflower syrups to bring a flowery accent to beverages and more.   

1883 Masion Routin offers Rose, Lavender, Orchid and Elderflower syrups to bring a flowery accent to beverages and more.   

2. Super Powders

Powders emerge as a serious power player with the simplicity of adding a scoop of matcha, turmeric or spirulina to your drinks appealing to health seekers looking for a quick boost.

Based on a traditional Ayurvedic recipe, Gaia Herb's Golden Milk is a convenient modern spin on a revered ancient drink.

Based on a traditional Ayurvedic recipe, Gaia Herb's Golden Milk is a convenient modern spin on a revered ancient drink.

3. Functional Mushrooms

Traditionally used to support wellness as an ingredient in dietary supplements, mushrooms are popping up in products across all categories - including personal care. 

Kettle & Fire's Mushroom Chicken Bone Broth contains Lion's Mane Mushroom, a natural supplement that has been used for hundreds of years as a powerful brain food.

Kettle & Fire's Mushroom Chicken Bone Broth contains Lion's Mane Mushroom, a natural supplement that has been used for hundreds of years as a powerful brain food.

4. Feast from the Middle East

Consumers will go beyond the hummus and falafel to discover delicacies and traditional ingredients from the lands of the Fertile Crescent. 

Philadelphia-based Soom Foods is a leading purveyor of premium tahini – a paste made from 100% roasted and pressed sesame seeds, commonly used in Middle Eastern Cuisine.

Philadelphia-based Soom Foods is a leading purveyor of premium tahini – a paste made from 100% roasted and pressed sesame seeds, commonly used in Middle Eastern Cuisine.

5. Transparency 2.0

More than ever, consumers want to know the real story behind their food thus labelling and packaging must do its part to ensure that it effectively communicates. 

Perky Jerky offers a new high-quality beef jerky product that's made from 100% grass fed and antibiotic-free beef, with a Step 4 animal welfare certification by Global Animal Partnership (GAP). 

Perky Jerky offers a new high-quality beef jerky product that's made from 100% grass fed and antibiotic-free beef, with a Step 4 animal welfare certification by Global Animal Partnership (GAP). 

6. High-Tech Goes Plant-Forward

How does "bleeding" vegan burgers or sushi-grade "non-tuna" made from tomatoes sound? As more and more consumers embrace plant-based diets, the tech industry is responding by developing production techniques to advance recipes and manipulate plant-based ingredients and proteins.

The Beyond Burger, from Beyond Meat,  is the "plant-based" burger, which uses beet juice to "bleed." 

The Beyond Burger, from Beyond Meat,  is the "plant-based" burger, which uses beet juice to "bleed." 

7. Puffed & Popped Snacks

New technology is revolutionizing all things puffed, popped, dried and crisped, so we can keep crunching without the unhealthy consequences.

Jica Chips replace the traditional potato with jicama, an ancient root vegetable that has been part of Mexican and Central American diets for centuries. 

Jica Chips replace the traditional potato with jicama, an ancient root vegetable that has been part of Mexican and Central American diets for centuries. 

8. Tacos Come Out of Their Shells

Is there anything greater than a taco? Well, the future promises more ways to enjoy this star of Mexican cuisine - tacos for breakfast, tacos for dessert, tacos forever.

Homemade Choco Tacos from Food52

Homemade Choco Tacos from Food52

9. Root-to-Stem 

Root-to-stem cooking makes use of the entire fruit or vegetable, including the stems or leaves that are less commonly eaten. Pickled watermelon rinds anyone? 

Old South's Sweet Pickled Watermelon Rind is touted as being tangy and delectable, a perfect accompaniment for beef, pork, fish, and poultry dishes.

Old South's Sweet Pickled Watermelon Rind is touted as being tangy and delectable, a perfect accompaniment for beef, pork, fish, and poultry dishes.

10. Say Cheers to the Other Bubbly

With consumers saying no to sugary sodas and alcohol, sparkling water is making a splash as a healthier alternative to quench their thirst. 

Alta Palla (“high ball” in Italian) beverages are made from organic and fair trade ingredients and contain less sugar than most of their competitors.

Alta Palla (“high ball” in Italian) beverages are made from organic and fair trade ingredients and contain less sugar than most of their competitors.

What do you think of Whole Foods' predictions? Comprehensive and Convoluted? Are there any trends they've missed?
Toying with Taboos

Toying with Taboos