Spotlight On: Moon Juice
On our recent travels to Los Angeles, we discovered Moon Juice. This simply bewitching brand offers products that make wellbeing easy and captivating. From Moon Dust sachets to superfoods for the pantry, Moon Juice supports and encourages a holistic lifestyle, serving as “a cosmic beacon for those seeking out beauty, wellness and longevity.”
The star of the brand’s product line are a range of Moon Dusts - custom blends of superherbs used in Ayvuredic healing and traditional Chinese medicine. Adding these cosmic powders to your coffee, tea or even a glass of water transforms the beverage into a modern day elixir to “help combat the effects of stress in a specific way, to nourish body and beauty from the inside out.”
Whilst the visual identity for the masterbrand could use some fine tuning, the packaging design for Moon Dust is absolutely enchanting. Striking the balance between premium and playful, whilst also reflecting both mystic and modern values, the design successfully communicates physical nourishment with a bit of cosmic magic. With something to discover on every part of the pack, the design peaks your curiosity and opens your mind to “ a new way of living.”
Wellbeing continues to powerfully attract consumers as they search for ways to balance the stress of the modern day world, giving Moon Juice a great opportunity to grow and possibly catapult themselves into the mainstream with these innovative products.
Discover more at https://www.moonjuiceshop.com