The Lego Playbox
Designed by students Junho Lee and Hyun Chul Choi at the School of Visual Arts New York, this branded shopping bag answers Lego fans ultimate wish - to become a Minifig. ( for those of you that are not up-to date on your Lego lingo, a Minifig is the name of the Lego people.)
The genius design incorporates an optical illusion that allows the carrier’s hand to transform into lego hand.
Optical Illusion shopping bags aren't a new thing, as many brands have employed this clever technique to reinforce the brand at the end of a purchase.
What's so delightful about these Lego shopping bags, is the way they align so perfectly with the brand's philosophy of play and imagination.
For now this amazing idea is conceptual, but we hope that one day we can all have a chance at being a Minifig.