Dreamy Design for Dreamland
After a rigorous 11-year Save Dreamland campaign and £18 million later, the seaside park in Kent was restored to its former glory and reopened in June 2015 for a new generation to experience its magic. The retro park had previously been closed and remained empty and decrepit. Bluemarlin recently paid a visit to Dreamland and we can say that the re-imaged park lives up to its name!
The rebranding of the park can best be described as 'old fashioned, yet oh-so-fashionable’ and we absolutely LOVE it: it feels like you’re having a pastel coloured dream that takes you on a journey from the roaring 20s to the edgy 80s. Besides being retro-chic, the park holds a certain wittiness to it with sayings written on the lockers like, “Scream if you wanna go faster” and “Kiss me quick”.
With each ride comes a new wave of nostalgia and each is themed to the decade in which it originated. Dodgems gained popularity in the late 1970s so in turn, famous singers like David Bowie and Madonna are plastered on the front of the Dream Dodgems. Rock and Roll music blasts as you crash your neon cars into your fellow park goers.
This eclectic amusement park has brought visitors from all over the UK to Margate and has given it a breath of fresh air that it so desperately needed. The clever branding is key to keeping the park from appearing cheesy and will bring the money Margate needs to return to its past self. Dreamland will host a Halloween event in October called ‘Screamland’ and more expansive design work is planned.
We are so jealous that Hemingway Design created the ‘charmingly cheeky’ design of Dreamland Margate with the help of local artists. What a dream it must’ve been to work on this project!