What's so Apropos About the Apothecary Trend?
Apothecary inspired design ignites nostalgia whilst also providing an aesthetically pleasing way for brands to communicate and highlight key benefits of their products. Using medicinal motifs, elegant flourishes and hand-drawn illustrations, apothecary styling successfully blends science with beauty. The "prescribed" look and feel conveys a level of premiumness along with a powerful sense of authority.
These days more than ever, consumers want to know exactly what they are putting into their bodies. Actually, it goes beyond that. From food to alcohol to personal care to cleaning products, consumers want detailed knowledge about ingredients and benefits. That's what makes the apothecary trend is so appealing across several categories.