Make It Personal

Personalisation accomplishes a key objective that every brand shares – connection to the consumer in an intimate and lasting way. But will personalisation transcend from being a trend into tactic?

Counting calories in cocktails?

We know how easy it is to rack up calories with any alcoholic beverage, but without accessible labels on the bottle the actual numbers aren't as clear. Recently Diageo, the world’s largest spirits company, became the first alcohol company to voluntarily begin to include nutritional information on packaging for its products in the US and European market.